Online B2B Marketplace in India – The 2025 Guide

Why India's B2B Marketplace Is Booming

India’s online B2B marketplace landscape is witnessing a digital revolution. India is rapidly emerging as a global B2B center, with more than 80% of companies now favoring online sourcing and selling. Whether you're a small manufacturer or a large-scale buyer, platforms like Ekansh Global, IndiaMART, and TradeIndia are bridging the gap between supply and demand - efficiently, affordably, and digitally.

In this comprehensive guide, we’ll uncover:

• What makes an online B2B marketplace successful
  
  

• Top features to look for
  
  

• How Ekansh Global is redefining B2B in India
  
  

• Actionable tips to grow your business online
  

Let’s dive in.

What is an Online B2B Marketplace?

A digital B2B marketplace is an online platform where companies offer products or services to other companies rather than to individual customers.

Key Features:

• Vendor and buyer registration
  
  

• Product listings with MOQ and pricing
  
  

• Lead generation and quote system
  
  

• Communication tools and logistics support
  
  

Think of it as Amazon - but for businesses only.

India’s B2B Marketplace: The Numbers Say It All

“India's B2B e-commerce sector is expected to hit $700 billion by 2030.” - NASSCOM Report 2024

What’s driving this boom?

• Digitization of SMEs (over 65 million MSMEs in India)
  
  

• Government initiatives like Digital India and ONDC
  
  

• Affordable logistics and online payments

Top Online B2B Marketplaces in India

Here are the most trusted B2B websites in India:

1. Ekansh Global – India’s Fastest-Growing B2B Portal

A rising player known for its transparency and supplier verification, Ekansh Global connects suppliers, manufacturers, wholesalers, and exporters on a secure, user-friendly platform.

Why Ekansh Global?

• Verified suppliers only
  
  

• Sector-specific buyer requests
  
  

• 24x7 lead tracking dashboard
  
  

• Mobile-optimized design
  
  

• Strong presence in Tier 2 and Tier 3 cities
  
  

Recommended for: Garment exporters, agricultural suppliers, FMCG wholesalers

Pro Tip: List your products on Ekansh Global and get featured in buyer search results instantly.

2. IndiaMART

One of India’s largest B2B platforms with a massive user base. Great for visibility but faces issues with lead quality.

3. TradeIndia

Long-established with millions of product listings. Offers promotional tools and SEO options.

How to Choose the Best B2B Portal in India

Here’s a quick checklist to find the best B2B marketplace in India for your business:

• Verification System: Only work with verified buyers and sellers

• Lead Generation Tools: Instant buyer notifications, RFQs

• Ease of Use: Clean UI, mobile-friendly access

• Logistics & Payment Integration

• Dedicated Support: Responsive backend and sales assistance

Who Should Use Online B2B Marketplaces?

These platforms are ideal for:

• Manufacturers looking to scale pan-India
  
  

• Exporters targeting international buyers
  
  

• Distributors wanting reliable B2B channels
  
  

• Retailers sourcing at competitive prices

5 Tips to Maximize Success on a B2B Marketplace

1. Complete Your Profile – Add GST, PAN, business license, and certifications
   
   

2. Upload High-Quality Product Images
   
   

3. Use Keywords in Listings – Like "bulk garment supplier" or “wholesale dal exporter”
   
   

4. Respond to Leads Quickly – Time is money in B2B
   
   

5. Promote Through Social Channels – Link your B2B page in LinkedIn/Instagram posts

Real Example: Ekansh Global Helps Textile Exporter in Jaipur

“We joined Ekansh Global in 2024. Within 3 months, our daily buyer inquiries tripled. The buyer quality and onboarding support was unmatched.”
— Ravi Sharma, Riya Textiles, Jaipur

This example shows how a niche-focused platform like Ekansh Global can offer targeted growth compared to generic B2B sites.

Conclusion: The Future is Online. Are You?

The online B2B marketplace in India is not just a trend - it’s the future of commerce. With platforms like Ekansh Global, businesses of all sizes can grow beyond borders, discover high-quality leads, and simplify their buying/selling journey.